By 1976., it was the largest selling cigarette in the United States and today, Marlboro is the top-selling cigarette in the world. Joseph Coleman was president of Philip Morris from 1957 to 1978 when Marlboro’s popularity skyrocketed. Today, more than 98% of those who smoke by filtered cigarettes, which have no health protection over other brands. Marlboro was introduced in the 1920s as a woman’s cigarette with advertising slogans such as, “Mild as May” and “Red tips for your pretty lips.” In the 1950s, under the direction of marketing expert George Weisman and the advertising firm of Leo Burnett, Marlboro achieved enormous appeal when the company emboldened the package’s design with a medallion like chevron and revamped the image to one of rugged cowboys in the wide-open spaces, television commercials for which were accompanied by the theme song from the film The Magnificent Seven.Īt the same time undoubtedly in response to the growing scientific evidence that cigarette smoking causes lung cancer and other serious health problems, Philip Morris added a filter to Marlboro and its other brands. The success of Philip Morris during the 20th century was brought about by the marketing of a single brand, Marlboro. Mayor Michael Bloomberg: The Game Changer.Joe Cherner and Smokefree Educational Services.The Tisch Family and Lorillard Tobacco Company.Tobacco Industry and Allied Industries Trade Press.Skoal Dippin’ Man: The Story of Bobby Murcer.The Marlboro Cup, The Marlboro Grand Prix, and Marlboro Cup Invitational Handicap.
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